One great thing about conferences is the hotel room manifesto. Something to do with being out of your normal element and surrounded by like minds; something about being immersed in a new and concentrated environment can bring on mind-opening, path-changing realizations. Jerry Maguire took it to an extreme. I’ll just share via blog and avoid the embarrassing trip to Kinkos.
Hotel Room Revelation 1: Every designer has to have some development tools today. It’s not in the future, it is today. Unless you are at a large agency with the ability to have a long workflow powered by dozens of people who specialize in one area or the other, you need skills with duality. The designer of today must be able to create and then deliver via multiple channels.
Hotel Room Revelation 2: I am an in-house designer. I like small, tight, efficient teams of people who work together to solve problems. But as the work begins to demand designing for devices and multiple screens, the in-house designer must learn and nurture skills that are inherently left brain.
Hotel Room Revelation 3: I have a two-year-old brain when it comes to code. Wait, maybe that’s not totally fair since I do understand and am able to work comfortably in HTML and CSS. But I did not pick it up easily; I can not just automatically understand a multiplicity of languages. I can repeat what you say to me clearly. I can probably repeat it again if prompted. But I’m not yet able to know what words to say when or how to eloquently string them together.
Hotel Room Revelation 4: I have thought these things before. I have actually acted on this before and have tried learning new languages but it was never as imperative as it is now. I am left with a lot of questions. What do we call this new designer-developer hybrid? Designopers? Devigners? Is it easier for a designer to develop than a developer to design? Are the designers at an advantage or it is the other way around? And the biggest question, can I do this?
I know one thing. It is the official Day 1 of AdobeMAX, it’s 5:30 a.m., and my brain hurts.
A little buzz about a possible announcement Tues. RE: Digital Publishing Suite. Fingers crossed that all us little people might actually get to use it soon!! #AdobeMAX
Everyone got a big, black AdobeMAX hoodie at registration. It’s about 80 outside and maybe 60 inside our session - so, good call #AdobeMAX.
Already got a great tip over lunch. I was told about Lee Varis’s “Digital Zone System" for working with images in Photoshop.This and many other tips will be going into my file of "things to play with post-Max." #AdobeMAX
My right index finger has been twitching all morning. Over work or just excitement to get the pre-conference lab started? #AdobeMAX